While it’s no secret, tensions rise between and , a report of shed light on how acrimony the rift has become. Facebook CEO Mark Zuckerberg reportedly already Told employees that “we must inflict pain” on Apple in response to “extremely flippant” comments from its counterpart, Tim Cook.
Following the Cambridge Analytica scandal in 2018, which he would have done had he been running Facebook at the time. He said he wouldn’t have found himself in such a situation in the first place and criticized Facebook for invading user privacy. He on Facebook recently while slamming “rampant algorithm-fueled disinformation and conspiracy theories.”
Although the two CEOs met in 2017 in an attempt to mend their broken relationship, the meeting “resulted in a tense stalemate,” according to the WSJ. Since then, the divide between businesses has widened, and an upcoming iOS privacy change is expected to widen the chasm.
Last year, Apple announced that iOS apps would eventually need to ask permission from users to track them on other websites and apps using IDFA (ID For Advertisers) tags. As with the App Store it was rolled out in december, Apple gave developers some time to , which when iOS 14.5 arrives this spring.
Facebook with the policy update. He claimed that the movement because a large part of its business model depends on tracking user activity for ad targeting. Facebook would have considered against Apple for alleged anti-competitive policies and he offered to provide Epic Games with documents to help that company . the WSJ Also reports that Facebook has waged a “campaign against Apple” with antitrust regulators and government figures.
This battle is being fought in public and private as Apple and Facebook are . They also appear to be on a collision course to become more direct competitors. Their respective CEOs believe mixed reality and augmented reality represent the future of IT. Facebook, of course, has in his stable, while and details appeared .