In early 2021, the American owner of the famous yellow pages company, Thryv, bought the Australian publisher of our yellow pages, Sensis, with both companies having gone digital a long time ago, Thryv’s impressive platform infusing new life to the SME sector which will soon be enhanced even more with ThryvPay.
Everyone wants thriving business success, and with modern cloud-based business software platforms with the sophistication and maturity to solve real business problems and truly save time, there is no It’s no surprise to see businesses of any size being able to confidently transform digitally and reap substantial benefits.
Thryv in the USA has been around in one form or another for over 125 years, with the goal of helping small businesses compete and win.
After all, when people checked the Yellow Pages, it was because they needed to find a business that could help them solve a specific problem – there were no social media feeds, trending memes or videos of cats to distract us at the time. You had a job to do, and the Yellow Pages was your gateway to finding the right company to help you do it.
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Fast forward to 2022, and although we’ve had more than 20 years of Google, with many online advertisements and office suite workspaces, the issues of running a business, serving customers, relationship management, marketing, billing and more are not. what search engines are designed to do.
This is where Thryv built an end-to-end customer experience software platform for growing small businesses that integrates with all those modern services people use, securely allowing you to automate tasks, get the job, manage the job, get paid, and put customers at the center of your business.
Naturally, Thryv has the metrics and statistics to back up its claims, with just a handful of 25% increases in average customers, a 61% increase in appointment bookings, and an 86% increase in annual revenue. through reservations and payments.
As Thryv explains, it provides the local business automation technology, software, and tools that small business owners need to better manage their time, connect with customers, and get paid, so they can take control of their business and be more successful.
And with the acquisition of Sensis last year, Thryv – which many of us have seen advertised on television over the past few months – is now well and truly in Australia, helping Australian small businesses adopt solutions cloud-based software to better compete in a post-pandemic economy.
It’s all in one package, and with over 20 industry customizations and a fully mobile interface, technology once reserved for large enterprises is now within reach of small business owners nationwide, so they can reach more customers, stay organized, get paid faster, and generate reviews.
Thryv’s platform enables easy contact management and creation of a digital customer database, automated SMS and email marketing, updating business listings on the Internet, scheduling online appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices, and processing payments so business owners can get back to doing what they do like: running their business.
24/7 support is also included, which is what you would expect in a 24/7 world, where business owners work on their business outside of normal business hours and have need help late at night, or early in the morning, rather than trying to rush a 4:45 p.m. support call.
Thryv also launched its ThryvPay service in the United States in October 2020 and now plans to launch ThryvPay in Australia later in 2022.
ThryvPay provides real-time, detailed reporting on every transaction, giving businesses full transparency of fees, charges, and payment status. Together, Thryv and ThryvPay allow you to book, bill and get paid from one software, and do it cost-effectively, which means real savings compared to other payment gateways, credit cards and digital wallets, the majority of which are all supported. also, by giving companies the choice of how they want to be paid.
You can read more about the services ThryvPay offers to US customers here, with very similar Australian features.
So, to learn more about Thryv, its acquisition of Sensis, its century-plus history in the United States, its platform, its benefits and features, and its future plans, Ryan Cantor, Chief Product Officer at Thryv joined me at IT Wire TV to discuss all of this, while giving us the opportunity to learn more about Ryan.
The video interview is embedded directly below, after which is a summary of the topics we talked about, so watch and read on!
- I started by introducing Ryan and welcoming him to the program.
- Noting that I saw the Thryv advertisements on TV, I asked Ryan to explain the products, services, features and benefits Thryv offers to Australians (and its customers in the US).
- Ryan then explained the acquisition of Sensis and the entry into the Australian market.
- We then discussed ThryvPay, which Ryan was announcing exclusively in this video interview, and which will be coming to Australia later in 2022, and why it was created and how it differs from other payment gateways that the platform Thryv already supports.
- After that, a discussion of Thryv’s growth in Australia, and some local success stories and case studies that Ryan could talk about.
- Ryan then talked more about Thryv’s cloud transformation roadmap, after which we touched on the recent Australian Federal Budget decision to allow a tax deduction for SMBs investing in digital solutions such as cloud-based software. cloud, with Ryan naturally noting that business owners absolutely had to get their own. financial advice to do so, but that Thryv welcomed this decision.
- We discussed the history and story behind Thryv, after which we also discussed security.
- Ryan talked about how he sees Thryv evolving over the next few years and what the metaverse could mean for local businesses, after which Ryan shared a bit about his own history in the tech world, memories of his first computer, the good advice he received in life, and his last message to iTWire viewers and readers, as well as current and future Thryv customers and partners.
So, to learn more about the prosperity of Thryv and its customers, please watch the video interview above!