LOS ANGELES, Aug 11, 2021 (GLOBE NEWSWIRE) – Los Angeles-based startup Ag-Tech ProducePay is revolutionizing the way fresh produce producers in Mexico and South America deal with distributors in the United States with the launching their favorite online marketplace network.

In the field of growing, exporting and marketing fruits and vegetables for the North American market, if there is no continuous improvement, there simply will be no future. . This is a demanding and cutthroat industry, where meeting expectations just keeps you in business.

What historically makes the fruit and vegetable industry so complex is that to be successful, strategic allies linked to your business model are needed. In other words, a producer can control productivity, efficiency, competitiveness, quality and even sustainability, but to achieve profitability, your channel partner must be engaged in their efforts as well. Otherwise, even with complete dominance in your business, the wrong choice of who will represent you commercially could be the difference between success and failure.

Because when the goal is excellence, the work will be tireless. Continuous improvement is mandatory, and investments in technology, supplies and methodology to achieve goals in a timely manner will never stop. And that’s why the need to be in the right circle of allies is key.

The traditional model of importing fruits and vegetables into the United States must already evolve, and because of this need, ProducePay has launched its preferred network. This online marketplace, made up of a network of companies committed to excellence, is changing the archaic way in which producers and distributors transact, an outdated model that dates back over 60 years.

The difference lies in the concept, since it is not a question of a model of intermediaries, but rather of a nucleus of alliances supported by the commitment of those who compose it; including production, distribution, input suppliers and financial operations monitoring services, and the benefits that ProducePay offers to strengthen business relationships within the core of its network, and thereby foster the success of all the parts that compose it.

The ProducePay network of allies was conceived as a membership full of services, advantages and advantages for those who compose it, but at the same time, specifying the rights and obligations that allow the model to create the conditions that make precisely the difference.

A producer who joins the network is entitled to various benefits and services which are grouped into the following categories:

1 Confidence

Within the circle of allies of ProducePay, there is a network of reliable cultivation companies, selected and validated for their good commercial practices, their certifications, their quality and their social responsibility. This allows the distributor to select the one that suits him best, from a group of companies that will not be lacking.

Likewise, there is a selection of suppliers of inputs, equipment and infrastructure, which have not only been validated and selected for their efficiency and quality, but also offer preferential rates and the support of ProducePay in the systems. financing and payment terms for the producer.

2 Effectiveness

The model is transparent and efficient, since to enter the group, validation is required. This validation takes the form of a registration fee of one thousand dollars for the producer and at no cost to the distributor. The cost for the producer to market his product is only 1% of the value of the transactions made and for the distributor is 0.25% per shipment (compared to the competitor’s options where the average commission is l around 10%). A customer manager responsible for monitoring each operation is appointed, ensuring that they run smoothly and that payments are made on time within a maximum period of 30 days.

3 Security

ProducePay guarantees payments. As the main advantage of the network, any invoice pending payment will be paid through ProducePay, trying to meet the agreed 30-day deadline. That, in the event of falling into any kind of controversy, the arbitration service is provided for a fair resolution, supported by the PACA Act (“Perishable Agricultural Products Act of 1930”), which is supported by the Department of Agriculture of the United States of America (USDA). ProducePay has the corresponding operating licenses, which support any operation between its associated network, as if it were its own, in accordance with United States laws and guidelines.

4 Ease

The model allows for timely financing both for farm operations, or working capital commonly referred to as “pick and pack” up to 80% of the value of total sales, and / or for the purchase of inputs and supplies. ‘equipment, financing up to 10% of the total value of the production of the current season.

5 Peace of mind

In ProducePay’s network of allies, there are no surprises or secrets, there is total transparency. The destination of the goods, the end customer, market conditions and timely feedback on packaging qualities and conditions are always known. Therefore, timely and complete information becomes the source of peace of mind for network members.

What are the conditions for entering this Network?

For producers, the membership fee must be paid, which is invested in its validation, since all members must go through this process, which guarantees the integrity of the model.

Payment of 1% of the total billing as a fee, and payment for services and fees.

Producers must be experienced direct exporters, comply with the requirements of the destination market, both legal and commercial, i.e. be competitive in terms of food safety and security, social responsibility and have the capacity minimum to export a full shipment per week, maintaining their integrity, quality and safety of the product for the life of the agreed season.

They must present a production program, consistent with their infrastructure, technology, protocols and post-harvest facilities, and commit to respecting the conditions and regulations of ProducePay’s network of allies.

ProducePay’s vision goes beyond being just another company in the marketplace that connects fruit and vegetable exporters with distributors in the United States. His vision goes further. It’s about innovating, changing and completely revolutionizing the way distributors and producers interact commercially. It is about creating harmonious conditions, so that everyone can devote themselves to what they must, and can continue to develop excellence.

“Preferred ProducePay Network will revolutionize an archaic fresh produce marketing model that has not changed for 60 years,” says Pablo Borquez Schwarzbeck

About ProducePay

ProducePay’s mission is to bring transparency, predictability and fairness to the fragmented and opaque global $ 300 billion fresh produce market. For more information visit https://producepay.com/marketplace/


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