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In June, Mercedes-Benz India gave us an overview of its “Commerce of the future” model. Its only goal in the implementation of this plan was to bring transparency between the company and the customer, without forgetting also its franchise partners. The whole car buying process will change as the stock will now be owned by the company. As for the dealers, they will take care of delivery and maintenance.
With this, Mercedes-Benz India claims that it will offer better prices to customers. And, at the same time, it will also help dealers (now also known as franchise partners) to reduce inventory costs. For customers, the purchasing process will only improve as they will have access to “national stock”. In addition, the invoice will now be established by the firm and not by the dealers. Well that means that price negotiations between the dealer and the customer will not be possible. The concession can therefore now allocate more funds to develop. Speaking of car delivery, Mercedes-Benz will offer customers the benefit of zero incidental costs for deliveries within a 100 km radius.
In addition, as part of the ROTF model, Mercedes-Benz India has also launched a digital business platform. This helps potential customers to reserve a car of their choice, color and variant from available stock and also know its price. Really, it looks like Mercedes-Benz India has a firm grip on the Indian market.