Following the closing of a £ 1.8million funding round to scale the business last month, online real estate lending platform CrowdProperty announced that Damon Walford has joined Damon Walford as as commercial manager.
With 25 years of experience working with banking and non-banking market leaders in the SME finance industry, Damon is a highly regarded executive in the alternative finance industry.
Damon joins CrowdProperty after leaving financial services firm Swoop, where he was responsible for business strategy and overall business development in his role as Chief Commercial Officer.
From 2016 to 2020, Damon was Director of Development at ThinCats where he helped develop the platform proposition, build a nationwide origination team and relaunch the company brand. Previously, he held a number of leadership roles, including Managing Director – Invoice Financing at Aldermore Bank and Regional Director at RBS Invoice Finance.
Michael Bristow, CEO of CrowdProperty, commented, “Damon is a fantastic addition to the team and his track record speaks for itself – charismatic, resilient and excellent in creating an environment for growth and success at scale. of the company.
“We have already achieved several important milestones in 2021: launching in Australia, closing of a round of funding of £ 1,800,000 and securing of a line of institutional financing of £ 300 million which complements the various sources of existing capital in providing certainty of funding to real estate developers. Our goal is to take action to further scale the business to realize our potential faster in our mission to transform real estate finance.
“Damon’s experience in developing FinTech companies and his significant expertise in the SME finance industry not only strengthens the capabilities of our management team, but will also be essential in achieving our long-term vision for the company. “
Damon Walford added, “It’s fantastic to be back in a company that combines cutting edge technology with industry expertise and adds real value to customers. We all know how difficult the past two years have been for businesses, so it’s inspiring to see that CrowdProperty has continued to successfully support SME developers – proving to be a more reliable funder than anyone in the world. development loan space. Success breeds success: This exceptional performance has significantly increased CrowdProperty’s profile and reputation in the market, attracting more requests for quality projects and increasing interest from institutional sources of capital. With a number of major business developments being worked on behind the scenes, this is a very exciting time to join the business and I look forward to contributing to these plans as we strive to lend $ 400 million. pounds sterling per year by 2024. “
In order to support the rapid and continued growth of the business, CrowdProperty plans to confirm several additional appointments later in 2021 to further enhance the collective expertise of the management team and the board of directors.